In Greenville, Miss., pop. 27,000, a modern, brightly lit juice bar stands out in the small downtown lined with mostly mom and pop businesses and a few taverns near the town's riverbank casino.
The chorus of friendly, neighborly hellos is a customer favorite, but what's really turning heads is the owner of Kay's Kute Fruit, 30 year-old Kenesha Lewis.
"I'm really excited for the young people to walk in, and they say, who's the owner, and they're like, what? I had somebody do that to me," Lewis says laughing.