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Local initiative helping people rethink how they shop for food

ECU Health

A local initiative is helping people rethink how they shop for food.

The Penny Pinchers Health Grocery Store Tours, led by the Pitt Partners for Health Coalition, shows that healthy eating does not have to be expensive. The program uses hands-on grocery store tours and practical budgeting strategies, and gives people the tools to make healthier choices without overspending.

Founded through the long-standing Pitt Partners for Health Coalition, the Penny Pinchers Program is powered by a grant from The Duke Endowment’s “Healthy People, Healthy Carolinas” initiative.

De’Vette Thomas, a community health improvement manager at ECU Health, said the rules are to stay under budget and include at least three of four key components: a healthy protein, grain, fruit, dairy, and vegetable.

ECU Health

According to the Pew Research Center, about 70 percent of Americans say the increased cost of healthy food in recent years has made it more difficult to eat healthy.

To register, contact De’Vette Thomas at 252-847-6497 or dmthomas@ecuhealth.org.

Annette is an award-winning journalist based in Eastern North Carolina. Her career includes professional stops across the Midwest, Pacific Northwest, and Southeast, recently culminating in a 2026 Region 8 Edward R. Murrow Award for Small Market Radio Best News Series for her work on the Camp Lejeune Justice Act Series. Guided by a passion for human-interest storytelling, she focuses on narratives that touch hearts and connect communities. A mother of four and grandmother of two, Annette enjoys reading and creating epic Halloween costumes in her spare time. If you have a story idea to share, please reach out by email to westona@cravencc.edu.