A new public archive is giving researchers and policymakers an inside look at Juul Labs’ role in the youth vaping crisis.
The collection contains nearly 5 million internal company documents detailing marketing strategies and business practices.
It was built by North Carolina health officials in partnership with UNC-Chapel Hill and UC San Francisco.
The project is funded through a legal settlement between the state and Juul.
In 2024, more than 1.6 million U.S. middle and high school students reported using e-cigarettes.