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N.C. congressman questions non-profit hospital's spending on Super Bowl ad

Tihomir Baev
/
iStockphoto

A North Carolina congressman is questioning a non-profit hospital's spending on a costly ad that ran during the Super Bowl.

Congressman Greg Murphy sent a letter to NYU Langone CEO Dr. Robert Grossman, questioning the spending in relation to federal funding and subsidies the healthcare system receives.

Murphy said in the letter that the hospital receives several sources of federal funding and enjoys a tax-exempt status as a non-profit organization, yet it spent at least $8 million on a 30-second Super Bowl ad.

He called the move a “concerning use of scarce health care dollars” and said it raises many questions about upholding the non-profit mission.

NYU Langone’s charity care expenses are reportedly less than half the national average of 2.6 percent.

Murphy added that the organization has sought to classify its New York City campus as a Rural Referral Center under Medicare – which would allow the hospital to receive payments and benefits intended to support isolated rural hospitals as well as special payments for urban hospitals.

Read the letter HERE.

Annette is an award-winning journalist based in Eastern North Carolina. Her career includes professional stops across the Midwest, Pacific Northwest, and Southeast, recently culminating in a 2026 Region 8 Edward R. Murrow Award for Small Market Radio Best News Series for her work on the Camp Lejeune Justice Act Series. Guided by a passion for human-interest storytelling, she focuses on narratives that touch hearts and connect communities. A mother of four and grandmother of two, Annette enjoys reading and creating epic Halloween costumes in her spare time. If you have a story idea to share, please reach out by email to westona@cravencc.edu.