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NC student athletes will not be able to profit from their name, image, and likeness

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Student-athletes at public high schools in North Carolina will not be able to profit from their name, image, and likeness.

The State Board of Education has adopted a new amateurism policy, which includes a ban on NIL activities.

Athletes at public schools will not be allowed to profit from public appearances or advertisements, autographs, athletic camps or endorsements.

That puts North Carolina in a minority of states that ban high school athletes from profiting off their name, image, and likeness. According to Business of College Sports, at least 31 other state associations allow some NIL activity by high school athletes.

Annette is originally a Midwest gal, born and raised in Michigan, but with career stops in many surrounding states, the Pacific Northwest, and various parts of the southeast. An award-winning journalist and mother of four, Annette moved to eastern North Carolina in 2019 to be closer to family – in particular, her two young grandchildren. It’s possible that a -27 day with a -68 windchill in Minnesota may have also played a role in that decision. In her spare time, Annette does a lot of kiddo cuddling, reading, and producing the coolest Halloween costumes anyone has ever seen. She has also worked as a diversity and inclusion facilitator serving school districts and large corporations. It’s the people that make this beautiful area special, and she wants to share those stories that touch the hearts of others. If you have a story idea to share, please reach out by email to westona@cravencc.edu.