Who Will Hear Your Message on Public Radio East
More than 47,500 mature, affluent, well-educated individuals who make a difference!
Gender
Male - 56%
Female - 44%
Age
25-44 = 41%
45-64 = 42%
Education... Professionally Distinguished
85 percent of Public Radio East listeners have a bachelor's degree; 28 percent have attained an advanced degree;
Income... Affluent Prospective Customers
47 percent of Public Radio East listeners have annual household incomes exceeding $75,000.
Occupation... Decision-makers who make a difference
74 percent of the Public Radio East audience is employed, and more than 45 percent of listeners identify themselves as professionals, executives, managerial or administrative.
Sources: Arbitron – Research Consortium, Inc. TSA Persons 12+ Mon.-Sun.
6a-Midnight; Winter 2002 Survey. Arbitron Data are estimates only.
NPR Audience and Corporate Research Fall 2011.