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Swiss Watchmakers Plan A Comeback

Christmas is usually profitable for Swiss watchmakers, but experts say the growing popularity of smartwatches and a global pandemic threaten the nation’s 600 brands. Switzerland is now fighting to preserve its horological heritage, and watchmakers are hoping for a comeback in 2021.

Sandy Hausman reports from Switzerland.

This article was originally published on WBUR.org.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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