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'Wrap Rage' Remedy? Hasbro Reaches 'Frustration Free' Packaging Deal With Amazon

The Hasbro logo is displayed on toys at a Target store on July 23, 2018 in San Rafael, Calif. (Justin Sullivan/Getty Images)
The Hasbro logo is displayed on toys at a Target store on July 23, 2018 in San Rafael, Calif. (Justin Sullivan/Getty Images)

Hasbro, the Rhode Island-based company behind Mr. Potato Head and Play-Doh, has reached a deal with Amazon to offer some toys in “frustration free” packaging. That means the next time a package comes to your door, you may not need a knife, scissors — or your teeth — to get it open.

Here & Now‘s Robin Young talks with Jeff Jackson, the Hasbro vice president in charge of the company’s relationship with Amazon.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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