We hear the story of how Nestlé's Multicultural Marketing department developed a campaign to appeal to Hispanic customers of one specific product: DiGiorno frozen pizza.
Copyright 2017 NPR
Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.
© 2026 Public Radio East
Public Radio East
800 College Court
New Bern, NC 28562
EIN 56-1802728
© 2026 Public Radio East
Public Radio East
800 College Court
New Bern, NC 28562
EIN 56-1802728
Public Radio For Eastern North Carolina
89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach
90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations