What Does Google AMP Mean For Publishers?

NPR

Published October 12, 2015 at 12:33 PM EDT

If you are a Facebook user, you may have noticed the way you read certain news articles inside Facebook has changed in the past few months.

Since the spring, the social media network has made it so users don’t have to leave Facebook to read articles, by providing publisher content within Facebook’s app.

And now, Google is launching a project that’s similar in terms of the user experience: AMP (Accelerated Mobile Pages) aim to load content instantly on mobile by blocking some HTML, CSS and JavaScript.

What does this mean for news publishers, and perhaps more importantly, what does it mean for news consumers?

Here & Now’s Jeremy Hobson speaks with John Carroll, a professor at Boston University’s School of Communication, about Google’s new AMP project.

Guest

John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.