Online sales of men’s shaving gear have grown dramatically in the past year, and that’s bad news for Gillette, the market leader, which is struggling to compete in value with online companies such as Dollar Shave Club and Harry’s Razor Company. Web sales of razors have almost doubled in the U.S. during the past year.
While Proctor & Gamble’s Gillette commands 60 percent of retail store sales of razors, it only has 20 percent of the online shaving gear market. Jason Bellini of the Wall Street Journal tells Here & Now’s Jeremy Hobson about the competitive razor market and where quality, price and preference fit when consumers make their purchases.
Guest
- Jason Bellini, senior producer at The Wall Street Journal. He tweets @jasonbellini.
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