Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.

© 2026 Public Radio East

Public Radio East
800 College Court
New Bern, NC 28562

EIN 56-1802728
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Join our team! Public Radio East is hiring a Financial & Development Associate.
US

HGTV Is A Hit With Affluent Women Viewers

Drew Scott (L) and Jonathan Scott of Property Brothers pose at HGTVs The Lodge at CMA Music Fest 2014 on June 7, 2014 in Nashville, Tennessee.  (Photo by Michael Loccisano/Getty Images for HGTV)
Drew Scott (L) and Jonathan Scott of Property Brothers pose at HGTVs The Lodge at CMA Music Fest 2014 on June 7, 2014 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images for HGTV)

The most popular TV network among affluent women is HGTV. It features a wide array of lifestyle programming like “House Hunters,” “Property Brothers” and “Curb Appeal,” and is a top ten cable network in prime-time.

Meredith Blake of the Los Angeles Times joined Here & Nows Jeremy Hobson to explain the channel’s recipe for success.

Guest

Copyright 2021 NPR. To see more, visit https://www.npr.org.

US