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What it takes to make a new — branded — tomato

NPR | By Kenny Malone,
Daniel Pashman
Published September 11, 2026 at 8:39 PM EDT

Why is the grocery store produce aisle filling up with branded fruits and vegetables, like honeycrisp apples and cuties oranges? We watch the effort to make one new — branded — tomato.

Copyright 2026 NPR
Kenny Malone
Kenny Malone is a co-host for NPR's Planet Money podcast.
Daniel Pashman