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Looking back on Ms., Gloria Steinem's feminist magazine that scared off advertisers

NPR | By Jennifer Ludden

Published September 6, 2026 at 8:20 AM EDT

Gloria Steinem founded Ms. Magazine in 1971 as a national voice for the feminist movement. Its groundbreaking coverage drew loyal readers and scared off many advertisers.

Jennifer Ludden

NPR National Correspondent Jennifer Ludden covers economic inequality, exploring systemic disparities in housing, food insecurity and wealth.

See stories by Jennifer Ludden