Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.

© 2026 Public Radio East

Public Radio East
800 College Court
New Bern, NC 28562

EIN 56-1802728
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Survey reveals nearly 3/4 of North Carolinians are slashing monthly spending to cope with inflation

Topp Yimgrimm/iStockphoto

A new statewide survey reveals that nearly 3/4 of North Carolinians are slashing their monthly spending just to cope with inflation.

The joint study by Catawba College and YouGov shows 72% of residents cut back on regular purchases over the past month. That figure marks a sharp 8-point increase in financial strain since the beginning of the year.

According to the data, 54% of respondents now report direct difficulty affording routine monthly expenses, while 75% say they are living under high financial pressure.

The biggest pain points for consumers are big-ticket items like automobiles and gasoline, followed closely by skyrocketing costs for groceries and utilities. Even families who claim they aren't explicitly struggling report changing their shopping habits to buffer against rising costs.

Pollsters interviewed 1,000 North Carolina residents for the study, which carries a margin of error of plus or minus 3.8%.

Annette is an award-winning journalist based in Eastern North Carolina. Her career includes professional stops across the Midwest, Pacific Northwest, and Southeast, recently culminating in a 2026 Region 8 Edward R. Murrow Award for Small Market Radio Best News Series for her work on the Camp Lejeune Justice Act Series. Guided by a passion for human-interest storytelling, she focuses on narratives that touch hearts and connect communities. A mother of four and grandmother of two, Annette enjoys reading and creating epic Halloween costumes in her spare time. If you have a story idea to share, please reach out by email to westona@cravencc.edu.