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Lab-grown meat manufacturer opening first U.S. facility in North Carolina

"We're going to need a bigger fork." Believer Meats said they will invest $123 million in the North Carolina facility, which is expected to create up to 100 new jobs in the Wilson area.
(Photo: Believer Meats)
"We're going to need a bigger fork." Believer Meats said they will invest $123 million in the North Carolina facility, which is expected to create up to 100 new jobs in the Wilson area.

A company that makes lab-grown meat products is establishing it’s first commercial-scale food manufacturing facility in Wilson.

Believer Meats said they will invest $123 million in the facility, which is expected to create up to 100 new jobs.

“We’re pleased to welcome Believer Meats to North Carolina,” said Governor Cooper. “This important decision to build its first U.S. commercialization operation in Wilson County validates our innovative research and development and highly skilled talent while further cementing our state as the best in the nation to do business.”

Although the salaries for the new jobs will vary, officials say there will be opportunities for PhDs, scientists, food production professionals, and other personnel. The average annual salary will be just over $60,000, and the new jobs will create an annual payroll impact of more than $6 million.

Believer Meats has been perfecting its process, technology and engineering at its pilot plant in Israel, and is now prepared to scale up production as the company accelerates towards product launch in the U.S., pending regulatory review.

“Believer is on a mission to ensure that future generations can enjoy the meat we know and love today. Breaking ground on our first U.S. facility is not only a watershed moment for our company, but for the category as a whole, as it demonstrates our commitment to making cultivated meat a reality,” said Nicole Johnson-Hoffman, CEO of Believer Meats. “The scale of our facility is a giant leap forward in ensuring that we can create meat that is not only delicious, sustainable, and nutritious, but also broadly accessible.”

The new facility will be in the Wilson Corporate Park.

Annette is an award-winning journalist based in Eastern North Carolina. Her career includes professional stops across the Midwest, Pacific Northwest, and Southeast, recently culminating in a 2026 Region 8 Edward R. Murrow Award for Small Market Radio Best News Series for her work on the Camp Lejeune Justice Act Series. Guided by a passion for human-interest storytelling, she focuses on narratives that touch hearts and connect communities. A mother of four and grandmother of two, Annette enjoys reading and creating epic Halloween costumes in her spare time. If you have a story idea to share, please reach out by email to westona@cravencc.edu.