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Lab-grown meat manufacturer opening first U.S. facility in North Carolina

Believer Meats.jpg
(Photo: Believer Meats)
"We're going to need a bigger fork." Believer Meats said they will invest $123 million in the North Carolina facility, which is expected to create up to 100 new jobs in the Wilson area.

A company that makes lab-grown meat products is establishing it’s first commercial-scale food manufacturing facility in Wilson.

Believer Meats said they will invest $123 million in the facility, which is expected to create up to 100 new jobs.

“We’re pleased to welcome Believer Meats to North Carolina,” said Governor Cooper. “This important decision to build its first U.S. commercialization operation in Wilson County validates our innovative research and development and highly skilled talent while further cementing our state as the best in the nation to do business.”

Although the salaries for the new jobs will vary, officials say there will be opportunities for PhDs, scientists, food production professionals, and other personnel. The average annual salary will be just over $60,000, and the new jobs will create an annual payroll impact of more than $6 million.

Believer Meats has been perfecting its process, technology and engineering at its pilot plant in Israel, and is now prepared to scale up production as the company accelerates towards product launch in the U.S., pending regulatory review.

“Believer is on a mission to ensure that future generations can enjoy the meat we know and love today. Breaking ground on our first U.S. facility is not only a watershed moment for our company, but for the category as a whole, as it demonstrates our commitment to making cultivated meat a reality,” said Nicole Johnson-Hoffman, CEO of Believer Meats. “The scale of our facility is a giant leap forward in ensuring that we can create meat that is not only delicious, sustainable, and nutritious, but also broadly accessible.”

The new facility will be in the Wilson Corporate Park.

Annette is originally a Midwest gal, born and raised in Michigan, but with career stops in many surrounding states, the Pacific Northwest, and various parts of the southeast. She has been involved in the media industry in eastern North Carolina for more than three years. An award-winning journalist and mother of four, Annette moved to ENC to be closer to family – in particular, her two young grandchildren. It’s possible that a -27 day with a -68 windchill in Minnesota may have also played a role in that decision. In her spare time, Annette does a lot of toddler and baby cuddling, reading, designing costumes for children’s theater and producing the coolest Halloween costumes anyone has ever seen. She has also worked as a diversity and inclusion facilitator serving school districts and large corporations. It’s the people that make this beautiful area special, and she wants to share those stories that touch the hearts of others. If you have a story idea to share, please reach out by email to westona@cravencc.edu.