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What Will They Be Dunkin' Without Donuts?

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. For breakfast food lovers, this is an outrage. First, International House of Pancakes temporarily became International House of Burgers. Now, our friends at WGBH bring terrifying news. Dunkin' Donuts is embracing its experiment with dropping the word donuts. They say they're not anti-doughnut, just pro-coffee. So starting in January 2019, the store will just be called Dunkin'. Now, it's time for the hard question - dunkin' what? It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.