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High-End London Restaurant Tries New, Dynamic Approach To Pricing

NPR
Published February 6, 2018 at 1:52 PM EST
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

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