Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.

© 2026 Public Radio East

Public Radio East
800 College Court
New Bern, NC 28562

EIN 56-1802728
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

How Much Good Can You Do? There's A Calculator For That

Giving What We Can

This time of year, many are thinking about giving to one charity or another and wondering just how much good their donations will do.

Oxford University ethics professor Toby Ord talks with All Things Considered today about his "Giving What We Can" campaign, which encourages members to donate 10 percent of their incomes to charities, and the online calculators he's come up with that aim to show how steady giving can produce some very positive results.

For instance, Ord's calculator estimates that if a 55-year-old earning $50,000 annually gave 10 percent of that income to charity each year until age 65:

There's also a calculator that aims to show just how rich you may be. An American family of four with an annual household income of $100,000, for example, ranks among the richest 3.4 percent of the world's population, according to Ord's research.

"I sat down about seven years ago," Ord told NPR's Melissa Block, "and tried to work out how much I personally could help people through my career." He estimated he could donate about 1 million pounds ($1.6 million) over his life and not have to change his standard of living. And that, he calculated, could help save about 60,000 lives if it went to charities doing good work in some of the world's poorest nations and neediest regions.

As for which charities to direct money to, Ord's website has guidance about that as well. It says it focuses on "the number of lives they save," and not as much as other groups that evaluate effectiveness do on charities' administrative or fundraising costs.

There's much more from his conversation with Melissa on today's broadcast. Click here to find an NPR station that broadcasts or streams the show. Later, we'll add the as-aired version of the conversation to the top of this post.

Copyright 2024 NPR. To see more, visit https://www.npr.org.

Mark Memmott is NPR's supervising senior editor for Standards & Practices. In that role, he's a resource for NPR's journalists – helping them raise the right questions as they do their work and uphold the organization's standards.