Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.

© 2026 Public Radio East

Public Radio East
800 College Court
New Bern, NC 28562

EIN 56-1802728
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Join our team! Public Radio East is hiring a Financial & Development Associate.

Nissan May Bring Back Datsun Brand

STEVE INSKEEP, HOST:

And today's last word in business is a blast from the past: Datsun, a name that you may remember if you're of a certain age. The cut-priced Japanese cars first appeared in the United States in 1958, when Elvis topped the charts. Datsun was produced by Nissan, which decided to phase out the brand in the 1980s. Now a Japanese newspaper says Nissan may bring it back.

Sadly, American Datsun enthusiasts may have to travel far to find one. Nissan's plans to sell low-priced cars only in emerging markets like India and Russia.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, HOST:

And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.