Public Radio East serves Eastern North Carolina by providing news, fine arts, and informational programming that challenges, stimulates, educates, and entertains an intellectually curious audience.

© 2026 Public Radio East

Public Radio East
800 College Court
New Bern, NC 28562

EIN 56-1802728
Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 89.9 W210CF Greenville
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Daddy Charlie and the Curious Sign

Lucky Osborne's parents divorced when he was 7, and he grew up with his grandparents, "Mama Willie and Daddy Charlie," in the Mississippi Delta. "It was really in the country. We had a swamp behind the house."

As a young boy, he would sit on his bed at night and shoot alligators through the window with a .22 rifle. "The road ended at our garage. If somebody was coming down the road they were either coming to see us, or they were lost."

Osborne remembers Mama Willie always carried a wooden spoon in her apron pocket. "If you messed up, you could not outrun that spoon," he says. "She would ping you right on the top of the head with it. I don't care how fast you tried to run, that spoon would hurt."

"My grandfather, he was quite a man. I think he finished maybe the eighth grade .... but he could do anything he wanted to do."

Mama Willie and Daddy Charlie had bought a little cafe, "just a little hole-in-the-wall." A sign painter wandered in one day.

"If you'll feed me, I'll paint a sign — any sign you want — on the front of your cafe," the man told Daddy Charlie. "Just write it out and give it to me."

"He printed out 'Ferrell's Cafe' real nice and neat [and] handed it to the guy," Osborne says.

A little while later, the painter returned. "Your sign's ready. I'm ready to eat."

Daddy Charlie and the painter went outside to look. The sign was upside-down.

"The man couldn't read," Osborne says. "Whatever my grandfather printed ... that's what he painted."

The sign stayed that way for years.

"People used to ask him, 'Charlie, why don't you have that sign fixed?' He says, 'No, people come by here and they'll stop and come in and ask me why that sign's upside-down. They're always gonna drink a cup of coffee, eat a piece of pie, hamburger, something.'

"He said, '[It was] the best advertising I ever had.' "

Produced for Morning Edition by Katie Simon and StoryCorps Senior Producer Michael Garofalo.

Copyright 2023 NPR. To see more, visit https://www.npr.org.