Public Radio For Eastern North Carolina 89.3 WTEB New Bern 88.5 WZNB New Bern 91.5 WBJD Atlantic Beach 90.3 WKNS Kinston 88.5 WHYC Swan Quarter 89.9 W210CF Greenville

High-End London Restaurant Tries New, Dynamic Approach To Pricing

Published February 6, 2018 at 1:52 PM EST
  • Facebook
  • Twitter
  • LinkedIn
  • Email

Your browser doesn’t support HTML5 audio
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

  • Facebook
  • Twitter
  • LinkedIn
  • Email