North Carolina Gov. Roy Cooper has issued an executive order allowing college athletes to earn money off the use of their names, images and likenesses. Cooper’s order was signed Friday. That's one day after an NCAA rule change went into effect allowing athletes to profit from their fame without endangering their eligibility. Cooper’s three-page order outlines guidelines that include permitting schools to restrict players from entering into agreements if those conflict with an institution’s contracts or “negatively impact” the school’s image. The governor's office calls it “a standard" for schools to use while formalizing their own policies.