A new organized effort to boost North Carolina minority voter turnout during the 2022 elections and beyond is underway. The New North Carolina Project is modeled after a similar initiative in Georgia founded by former Democratic gubernatorial candidate Stacey Abrams. The North Carolina organization aims to register over 100,000 voting-age adults and increase early-voting turnout dramatically next year. The group's leader is former Democratic state House candidate Aimy Steele. She says the initiative will focus on residents in 29 rural eastern and Sandhills counties and portions of seven urban centers for 2022. The project also will endorse candidates.