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ECU Health round table focused on rural healthcare challenges

From left, ECU Health Chief Strategy Officer Todd Hickey, ECU Health Chief Clinical Officer and Chief Quality Officer Dr. Niti Armistead, ECU Health Chief Nursing Executive Trish Baise, ECU Health Chief Operating Officer Brian Floyd and ECU Health Beaufort Hospital President Dennis Campbell II sit together before a C-Suite Round Table.
ECU Health
From left, ECU Health Chief Strategy Officer Todd Hickey, ECU Health Chief Clinical Officer and Chief Quality Officer Dr. Niti Armistead, ECU Health Chief Nursing Executive Trish Baise, ECU Health Chief Operating Officer Brian Floyd and ECU Health Beaufort Hospital President Dennis Campbell II sit together before a C-Suite Round Table.

ECU Health leaders recently hosted a roundtable discussion on topics that ranged from workforce development to artificial intelligence in health care.

ECU Health Chief Operating Officer Brian Floyd said the COVID-19 pandemic and the years that have followed created many financial challenges in health care, especially for rural hospitals and health systems like ECU Health, which already operated on thin margins.

Chief Nursing Executive Trish Baise said talent and workforce development is a key piece to creating a more sustainable model for health care in eastern North Carolina.

She said at the height of nurses leaving health care, ECU Health experienced a 23% turnover rate of registered nurses but now the turnover rate is down to 12.6%.

The round table brought together leaders from around the state to hear from ECU Health and gain insight on how they are looking at shaping the future of rural health care in eastern North Carolina.

Annette is an award-winning journalist based in Eastern North Carolina. Her career includes professional stops across the Midwest, Pacific Northwest, and Southeast, recently culminating in a 2026 Region 8 Edward R. Murrow Award for Small Market Radio Best News Series for her work on the Camp Lejeune Justice Act Series. Guided by a passion for human-interest storytelling, she focuses on narratives that touch hearts and connect communities. A mother of four and grandmother of two, Annette enjoys reading and creating epic Halloween costumes in her spare time. If you have a story idea to share, please reach out by email to westona@cravencc.edu.