Public Radio East receives nearly 30% of its revenue from the generous support of its underwriters.  In sponsoring Public Radio East, your company or organization reaches out to the community not only via the airwaves, but also through our web presence, publicradioeast.org. Each of these media offers the unique opportunity to support the ongoing services provided by public radio in addition to putting your company or organization before a well-informed and active local community.

MARKETING BENEFITS

Image Building -  By supporting a valued community service, program sponsorship on Public Radio East is a proven way to distinguish your business or organization.  On-air acknowledgements inform Public Radio East listeners, many of whom are difficult to reach via other media, about your business, where it is, and the products and/or services you provide.

Clarity -  Unlike commercial advertising, your sponsorship message does not need to compete in a cluttered environment. Your message will stand out and be heard.

Active Listeners - Public Radio East listeners don't just listen, they get involved.  They are leaders in their communities, decision-makers on whom your message will have impact.

Affordability -  We build sponsorships around your budget with flexible purchasing options either in individual programs, such as Morning Edition and Car Talk or across multiple dayparts that give you visibility among a variety of audiences.

Quality Audience -  Public Radio East listeners are generally well-educated and affluent.  Some distinguishing characteristics of the public radio audience, compared with average U.S. adults are:

  46% more college graduates*
  41% more listeners with median HHI of $50,000 or more*
  Twice the number of professionals and managers*
  90% more likely to be active in local civic issue*
    
• Source: NPR Audience and Corporate Research, August 2002.

On going research shows that listeners (80% and increasing) hold a positive image of companies who support their local public radio station.