More than 54,000  mature, affluent, well-educated individuals who make a difference!

Gender     
Male - 56%    
Female - 44%    

Age
25-44 = 41%
45-64 = 42%

Education... Professionally Distinguished

85 percent of Public Radio East listeners have a bachelor's degree;
28 percent have attained an advanced degree;

Income... Affluent Prospective Customers

47 percent of Public Radio East listeners have annual household incomes exceeding $75,000.

Occupation... Decision-makers who make a difference

74 percent of the Public Radio East audience is employed, and more than 45 percent of listeners identify themselves as professionals, executives, managerial or administrative.

Sources: Arbitron – Research Consortium, Inc. TSA Persons 12+ Mon.-Sun.
6a-Midnight; Winter 2002 Survey.  Arbitron Data are estimates only.
NPR Audience and Corporate Research August 2002.